New PMA Webinar: Leveraging Influencer Authority to Win the AI Search & LLM Era
FollowAs part of our continuing series of monthly affiliate marketing webinars, the PMA will be exploring the combination of two of our councils: AI and Influencer.
Join PMA members for a free webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” The webinar will be held via LinkedIn on May 28, 2026, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
This webinar is for: professionals from brands and agencies who sit at the intersection of brand strategy and technical performance.
Agenda Includes:
- Recent consumer shifts from traditional search toward LLMs for research
- Why LLMs prioritize influencer-created content in their results
- How brands can work with influencers to shift perceptions in LLMs results
- Compensation models that go beyond flat fees or clicks
- Encouraging authenticity versus adherence to brand guidelines
- Diversification and repurposing of content
Panelists will be:
- Veronica Gauthier, Dreamday
- Sofia Toebak, PartnerCentric
- Ben Trevizo, Alta Media Partners
- Tricia Meyer, PMA (Moderator)
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
Latest posts by Tricia Meyer (see all)
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