Multiple PMA councils have recently been discussing the recent New York AI influencer law and whether or not they should be worried about it. The short answer is that everyone in the industry should understand it and some may soon find themselves directly impacted by...
The PMA recently hosted a webinar entitled “Leveraging Influencer Authority to Win the AI Search & LLM Era.” This webinar was a joint effort across the AI Council and the Influencer Council. The webinar video is now available for replay (Linkedin and YouTube). Key Takeaways: The Evolution from SEO to Answer...
Target recently announced (via its agency, PMA member Acceleration Partners) that it would be changing up its Creator Program. The old program was more or less a traditional affiliate/influencer platform that was based on commissions. The new program will be called Club Target, and it...
Today's post comes from the PMA Influencer Council! Co-Authored by:Stephanie Robbins, Director, Affiliate Practice, Right Side UpCassandra Scarbeck, VP of Brand Partnerships, InfluenceLogic As Affiliate Marketing evolves, managers and creators are finding new ways to optimize and expand their partnerships to better serve brand needs. Relationships...
We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Influencer and...
This week, the PMA Influencer and Creator Council hosted its first webinar entitled “Affiliate Meets Influence: Strategies for Growing Affiliate Sales with Creators.” We had an amazing turnout with terrific insights from the panel as well as great questions from the audience. That video is now available for replay...
Earlier this year, the PMA launched the Influencer and Creator Council to support brands and creators with education and strategies to maximize impact and scale successful partnerships. The council’s mission is to educate program managers on creator value, help merchants recruit and nurture lasting partnerships,...
The PMA is excited to announce that Laurie Cutts, Everflow, will be the chair or our newly-created Influencer and Creator Council. "Laurie Cutts leads agency partnerships at Everflow, the global partner marketing tracking and attribution platform. She is responsible for the success of Everflow's agency...
The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
As the PMA membership grows, so do our Councils. To ensure each Council doesn't become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils. With the increased overlap between Influencer Marketing and Performance Marketing, the time has come for the...
No matter where you turn, you can't escape the topic of Artificial Intelligence (AI). In affiliate marketing, we are frequently discussing everything from AI tools to legal issues to the potential impacts on our industry. Every conversation allows us to explore the topics deeper and...