PMA Announces New Influencer Council
FollowAs the PMA membership grows, so do our Councils. To ensure each Council doesn’t become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils.
With the increased overlap between Influencer Marketing and Performance Marketing, the time has come for the PMA to create a permanent Influencer Council.
The Council will meet on the 2nd Thursday of every month at 1pm Eastern. The first meeting will be March 13. Once the Council has had time to gather in Slack and over Zoom for a couple of months, it will release its Mission Statement and goals for the year like the other standing Councils.
Who is this Council for? In addition to any influencers who are interested in incorporating affiliate marketing into their revenue opportunities, the Influencer Council is perfect for agencies, retailers, and networks who are working on ways to better partner with the influencers. We will talk about everything from supporting influencers from a tech and compliance standpoint to negotiating placements and commissions. The main goal will be to better help influencers be successful in performance marketing.
The Influencer Council joins these other currently active Councils:
- Compliance
- Publisher Recruitment and Education
- Industry Advancement
- Measurements and Insights
- Coupons and Deals
As a reminder, PMA members are given participation in Councils based on their membership level: Bronze (1), Silver (2), Gold (3), Platinum (4), Industry Champion (unlimited).
If you are a PMA member interested in joining any of the councils, including the new Influencer Council, reach out to Tricia.
We are excited to start exploring new educational opportunities in the influencer space!
