Uncategorized

Uncategorized

The newly-formed PMA B2B Council has officially set its mission and goals. The council, chaired by Adam Glazer, Partner Commerce, meets on the 2nd Tuesday of each month at 2:30 ET and is currently accepting new members. Mission: The mission of the PMA B2B Council is to establish B2B affiliate […]

Member Features | Uncategorized

Learn more about this week's Featured PMA Member-- Gold Member Trackdesk! What are you most excited about now that you are a PMA member? We are thrilled to be part of a community that is actively shaping the future of performance marketing. The industry is at a pivot point where […]

Coupons and Deals | Uncategorized | Webinars

This week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the "whys" behind the coupon and deal […]

Compliance | Lead Generation | Uncategorized

Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024.  The final version changed the deadline from 6 months to comply to 12 months.  While an extra six months sounds pretty good, buyers and selllers […]

Uncategorized

Affiliate marketing is made up of many different types of publishers, and it can be challenging for retailers to understand all of the different ways in which those publishers promote brands. One particularly unique type of promotion is Trademark+ Bidding, also known as Brand Bidding. The Publisher Recruitment and Education […]

Uncategorized

Earlier this year, the PMA Compliance Council conducted a survey about how affiliate marketers were using Artificial Intelligence tools such as ChatGPT and Bard. They followed it up with a webinar that focused on using AI for content generation, programming, image creation, and ethics. Fast forward a few months and […]

Uncategorized

The PMA is excited to be hosting a happy hour for our members after the closing remarks at PI LIVE in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA members, including members of our […]

Uncategorized

In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a result of the opinion. Because […]

Uncategorized

Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will NOT help merchants.What Is Going […]

Uncategorized

Louisiana does have an active bill - which has now passed and active as of April 1, 2016.  CAREFUL reading of the bill is encouraged - listed at http://www.legis.la.gov/legis/ViewDocument.aspx?d=985206 as it is very focused on in-state solicitation and activities that specifically focus on creating a market in the State of Louisiana.  The […]