Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...
Earlier this year, the PMA Compliance Council conducted a survey about how affiliate marketers were using Artificial Intelligence tools such as ChatGPT and Bard. They followed it up with a webinar that focused on using AI for content generation, programming, image creation, and ethics. Fast...
The PMA is excited to be hosting a happy hour for our members after the closing remarks at PI LIVE in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA...