Learn more about this week's Featured PMA Member-- Gold Member Trackdesk! What are you most excited about now that you are a PMA member? We are thrilled to be part of a community that is actively shaping the future of performance marketing. The industry is at...
This week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the "whys"...
Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...
Affiliate marketing is made up of many different types of publishers, and it can be challenging for retailers to understand all of the different ways in which those publishers promote brands. One particularly unique type of promotion is Trademark+ Bidding, also known as Brand Bidding....
Earlier this year, the PMA Compliance Council conducted a survey about how affiliate marketers were using Artificial Intelligence tools such as ChatGPT and Bard. They followed it up with a webinar that focused on using AI for content generation, programming, image creation, and ethics. Fast...
The PMA is excited to be hosting a happy hour for our members after the closing remarks at PI LIVE in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA...
In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a...
Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will...
Louisiana does have an active bill - which has now passed and active as of April 1, 2016. CAREFUL reading of the bill is encouraged - listed at http://www.legis.la.gov/legis/ViewDocument.aspx?d=985206 as it is very focused on in-state solicitation and activities that specifically focus on creating a market in...
UPDATE** The Utah legislature has NOT passed this bill for the 2016 session. UPDATE** The Utah legislature has H.B. 0235, the Remote Transactions Parity Act on the floor in both the House and a corresponding Senate Bill. February 24th the bill passed the House Committee 8-5 and the Senate...
It should come as no surprise that mobile technology is changing the way we interact with the world around us. It also shouldn’t shock anyone that it’s changing the way companies operate and those who don’t embrace this change will fall behind their competitors who are, losing valuable users and money.
Copyright: cteconsulting
No one likes losing, and no affiliate wants to even think about losing potential money or users. This is exactly why affiliates need to embrace mobile. Affiliates who make the wise choice of embracing mobile usage and solutions see an increase in their number of users and are able to better monetize their mobile traffic.
Numbers tend to really help make a point so let’s take a look at some numbers showing why affiliates need to go the mobile way:
Want to know something else proving mobile’s dominance? Mobile apps accounted for 47% of the above 55% of Internet traffic, while only 45% used PCs to access the Internet in January of this year. This means not only do affiliates need to have the mobile mindset, they also need to find a way to incorporate mobiles apps into their strategy.
[caption id="attachment_14041" align="alignright" width="300"] Click Here for the PMA Job Board[/caption] It’s a long-standing tradition for songs to be written about work. It’s a subject that comes up nearly as often as lyrics about girls, cars, partying and alcohol. Although most of the popular work songs are...
