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The Benefits of Performance Marketing for Bloggers The Performance Marketing Association (“PMA”) Publisher Recruitment Council is pleased to release "The Benefits of Performance Marketing for Bloggers" outlining the key benefits of integrating performance marketing into a blog monetization strategy. Affiliate Marketing and Blogging Are A Natural Fit While many bloggers...

Defining Success

Copyright: iqoncept

New metrics and methods for measuring the success of a marketing campaigns performance are being tried and tested.

While a standard has never been established, besides conversions, CPM and CTR are considered “leading indicators” gauging the success of a performance marketing campaign. CPM and CTR often form the basis for initial optimizations on distribution as well as creative. However, this can be problematic since these metrics do not really capture the whole story in terms of the value that any aspect of given campaign can provide.

CPM and CTR can still provide valuable insight. But you just need to view them as a part of a bigger picture.

The concept of attribution modeling can shed some more light on this. Attribution modeling means that you must identify a set of advertising impressions that lead to a conversion. It’s an important facet of a campaign because it helps you figure out what led someone to engage in a behavior, which can lead to a conversion.

PMA Compliance Council Guide to the Canada Anti Spam Law

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The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new Guide to the Canada Anti-Spam Law, outlining key recommendations to marketers who wish to send commercial emails to consumers in Canada.

Sending commercial emails to consumers in Canada is about to get more complicated. The Canada Anti-Spam Law (“CASL”) goes into effect today, July 1, 2014.

The new legislation has more stringent requirements on the use of commercial email than the U.S. does. Any business that relies on commercial email to reach consumers in Canada is well advised to become intimately familiar with the requirements, prohibitions, and consequences of non-compliance.

So what exactly should you be doing in order to make sure that your email policies and practices comply with the Canada Anti-Spam Law? Download “PMA Compliance Council Guide to the Canada Anti-Spam Law” at no charge by completing the form to the right.

The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices.

Background and Purpose

pma-email-compliance-coverThe CAN-SPAM Act doesn’t apply solely to bulk email; it covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.

The law makes no exception for business-to-business email. All email, including, for example, a message to former customers announcing a new product line, must comply with the law. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000.

Best practices are an additional layer of standards that are consistent with the consumer protection goals and desire to enhance relationships, and often flow from court decisions or regulatory action where the statements or decisions don’t clearly meet the definition of legal requirement. Examples of best practices include not using an image-based opt-out and using a publicly registered from domain.

The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment.

 

Buy Email Marketing: Compliance Requirements and Best Practices