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Author: Affiliate Summit

The Benefits of Performance Marketing for Bloggers The Performance Marketing Association (“PMA”) Publisher Recruitment Council is pleased to release "The Benefits of Performance Marketing for Bloggers" outlining the key benefits of integrating performance marketing into a blog monetization strategy. Affiliate Marketing and Blogging Are A Natural Fit While many bloggers...

PMA Compliance Council Guide to the Canada Anti Spam Law

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The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new Guide to the Canada Anti-Spam Law, outlining key recommendations to marketers who wish to send commercial emails to consumers in Canada.

Sending commercial emails to consumers in Canada is about to get more complicated. The Canada Anti-Spam Law (“CASL”) goes into effect today, July 1, 2014.

The new legislation has more stringent requirements on the use of commercial email than the U.S. does. Any business that relies on commercial email to reach consumers in Canada is well advised to become intimately familiar with the requirements, prohibitions, and consequences of non-compliance.

So what exactly should you be doing in order to make sure that your email policies and practices comply with the Canada Anti-Spam Law? Download “PMA Compliance Council Guide to the Canada Anti-Spam Law” at no charge by completing the form to the right.

The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices.

Background and Purpose

pma-email-compliance-coverThe CAN-SPAM Act doesn’t apply solely to bulk email; it covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.

The law makes no exception for business-to-business email. All email, including, for example, a message to former customers announcing a new product line, must comply with the law. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000.

Best practices are an additional layer of standards that are consistent with the consumer protection goals and desire to enhance relationships, and often flow from court decisions or regulatory action where the statements or decisions don’t clearly meet the definition of legal requirement. Examples of best practices include not using an image-based opt-out and using a publicly registered from domain.

The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment.


Buy Email Marketing: Compliance Requirements and Best Practices

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About the Performance Marketing Association

Over 200,000 US-based businesses and individuals make their living in the performance marketing industry. The Performance Marketing Association (PMA) is a non-profit organization dedicated to promoting and protecting the community of performance marketers and empowering them to grow their businesses responsibly. Since 2008, the PMA has worked diligently to advocate on behalf of the performance marketing industry in the United States.

Does a FREE 1-Year PMA Corporate Membership Sound Good To You?

With your Corporate Membership, your company is poised to make meaningful contributions in the Performance Marketing Industry. This level offers many networking opportunities, as well as the ability to engage in the ongoing discussions within our industry.

The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so, since 2008.

As 2014 is shaping up to be an interesting year for performance marketing with Do-Not-Track, Consumer Privacy and FTC Compliance legislation on the table along with additional Internet sales tax reform legislation, the PMA will be working diligently to provide leadership and guidance to protect against the unconstitutional laws that threaten our industry.

To that end, we want to keep you updated on the Federal and State legislative activity concerning Internet sales tax (both passed and proposed), so that you can be aware of how it may impact your business.

Internet Sales Tax Reform Around the United States

  • Please click on the YELLOW states below to review the state’s respective law/statute.
  • GREEN states indicate a bill, or bills that were ruled invalid through the court process.
  • RED states indicate a bill that is introduced and being considered by state legislature.


This information is not tax or legal advice, it does not necessarily represent the PMA’s position(s). It is provided as a courtesy for your convenience. The PMA shall not be responsible for the accuracy of such information, especially considering a portion of the information may be provided by third parties. We therefore disclaim all liability and responsibility arising from any reliance placed on such information. You should consult with your own legal and tax advisors before taking or refraining from taking any actions.