Performance marketing Association

Performance marketing Association

The PMA offers a range of councils that bring together subject matter experts and industry leaders to help foster ongoing dialog around the performance marketing industry’s most pressing issues. Click here to see all of the councils, their missions, and who is currently on each council. Each of the councils […]

Board of Directors | Industry News and Events | Performance marketing Association | PMA Happenings

Take advantage of several opportunities to meet up with members of the PMA at Affiliate Summit West 2018.

FTC | News | Performance marketing Association

A look back at what the Performance Marketing Association accomplished in 2016.

Performance marketing Association

First - thank you to everyone who participated, whether it be as a nominee or as a voter.  It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong voter turnout (which we do!).  So, thank […]

Industry News and Events | News | Performance marketing Association

The Performance Marketing Association ("PMA") Board of Directors accepted the resignation of Rebecca Madigan from the position of Executive Director of the organization. Under the leadership of Board President Brian Littleton and the Board of Directors, the PMA will continue to promote the advancement of the Performance Marketing Industry during […]

affiliate marketing | attribution | Guest Posts | Performance marketing Association | tracking

LinkConnector is an Industry Champion Member of the Performance Marketing Association. Let’s create a scenario. You are an advertiser who pays your publishers a percentage of revenue for each sale a publisher drives through your Performance Marketing program. Let’s assume not all sales are equal since they rarely are. Chances […]