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performance marketing

Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this...

Earlier today the New York State Court of Appeals ruled that Amazon and other out-of-state online retailers must collect state sales tax on purchases made by New York State customers. The case, which combined two law suits brought by Amazon.com and Overstock.com, was decided 4-1 by...

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Chris Johnson joined host Lisa Picarille. Listen to the podcast Chris is Content Director & Conference Programmer for A4u’s first annual Performance Marketing...

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Crosby Haffner joined host Lisa Picarille. Listen to the podcast Crosby is the CEO of Tactara, an email service company that started in...