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PMA Industry Report: Monetizing Content

PMA Industry Report: Monetizing Content

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Ron Tracy joined host Lisa Picarille

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Ron is an affiliate manager with My Essence. His corporate roles have included VP of North America, to Global Marketing Manager, to the Business Development Manager for North America. As an affiliate marketer he has worked with several for-profit and nonprofit startups. Ron is also a member of the PMA’s Content Monetization Council.

Ron discussed why he got involved with the PMA Content Monetization Council; the mission of the council; the prime audience for monetizing content; the challenges of reaching these people; the importance of content monetization; some of the tools to streamline the process; and much more.

Listen to the podcast

Listen to previous episodes of the Performance Marketing Industry Report.


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Lisa Picarille

Online Content Strategist at LisaPicarille.com
Lisa Picarille is an online content strategist focusing on digital marketing, branding, and social media for performance marketing companies. She is the former Content Director for the PMA and teaches Internet Marketing at USF Online. An award-winning journalist, Lisa headed the news departments of Wired.com, TechWeb.com, TechTV.com and CRN.com and wrote for Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. Lisa has 3 awards for Performance Marketing Advocacy.

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