PMA Industry Report: Chris Johnson, UK Trends, Agile Commerce
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.
Chris Johnson joined host Lisa Picarille.
Chris is Content Director & Conference Programmer for A4u’s first annual Performance Marketing Insights conference to be held in New York City, March 12-13. In addition to managing conference programming, Chris is a regular content contributor to A4u in the U.K. and Europe. He gathers talent and performance marketing leaders from around the world, and delivers a global perspective in each of the conferences offered by A4u.
Chris discussed the Performance Marketing Insights conference and what people can expect from the conference. He also delved into the UK market and where it stands in relation to the US in size and maturity; lessons learned across the pond; the biggest challenges facing the UK performance marketing space right now; the growth of mobile and why the UK leads the space (and calls it Agile Commerce); trends in the performance marketing space and much more.
Listen to previous episodes of the Performance Marketing Industry Report.
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