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PMA Industry Report: Chris Johnson, UK Trends, Agile Commerce

PMA Industry Report: Chris Johnson, UK Trends, Agile Commerce

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Chris Johnson joined host Lisa Picarille.

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Chris is Content Director & Conference Programmer for A4u’s first annual Performance Marketing Insights conference to be held in New York City, March 12-13. In addition to managing conference programming, Chris is a regular content contributor to A4u in the U.K. and Europe. He gathers talent and performance marketing leaders from around the world, and delivers a global perspective in each of the conferences offered by A4u.

Chris discussed the Performance Marketing Insights conference and what people can expect from the conference. He also delved into the UK market and where it stands in relation to the US in size and maturity; lessons learned across the pond; the biggest challenges facing the UK performance marketing space right now; the growth of mobile and why the UK leads the space (and calls it Agile Commerce); trends in the performance marketing space and much more.

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Listen to previous episodes of the Performance Marketing Industry Report.




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Lisa Picarille

Online Content Strategist at LisaPicarille.com
Lisa Picarille is an online content strategist focusing on digital marketing, branding, and social media for performance marketing companies. She is the former Content Director for the PMA and teaches Internet Marketing at USF Online. An award-winning journalist, Lisa headed the news departments of Wired.com, TechWeb.com, TechTV.com and CRN.com and wrote for Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. Lisa has 3 awards for Performance Marketing Advocacy.

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