New PMA B2B Council Chair: Adam Glazer
FollowThe PMA is excited to announce that we are forming a new council specifically for those interested in B2B in affiliate marketing. The chair of that new council will be Adam Glazer, Partner Commerce.
More about Adam:
Adam Glazer is the Founder and President of Partner Commerce, a leading affiliate agency that is 100% focused on B2B. He began his career as a co-founder of Converseon in 2001, pioneering social media analytics before exiting in 2005, and launched Partner Commerce in 2010, growing it from a boutique consultancy into an agency that has built and managed enterprise programs for brands including Amazon, Google, Uber, Notion, ClickUp, Zoom, and HubSpot, supported by a global network of pure-play B2B partners. Partner Commerce has been recognized at the US & Global Performance Marketing Awards, and was recently named an Inc. 5000 company. Adam also produces and moderates the B2B Forum at Affiliate Summit.
The B2B Council is currently looking for members who would like to participate. The initial focus of the council will be around a B2B best-practices guide, a shared glossary, case studies, and benchmark data. The council will be kicking off its first meeting in August.
If you are a PMA member who is interested in joining the B2B Council, please reach out to Dori for next steps (members@thepma.org).
I’m incredibly excited about the addition of this new focus area for the PMA, and Adam is the perfect person to be leading the charge.
Read about all of our PMA Councils and learn more about how you can get involved.
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