New Webinar: Affiliate Meets Influence

New Webinar: Affiliate Meets Influence

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Earlier this year, the PMA launched the Influencer and Creator Council to support brands and creators with education and strategies to maximize impact and scale successful partnerships. The council’s mission is to educate program managers on creator value, help merchants recruit and nurture lasting partnerships, and share proven strategies for success. In support of these goals, the council will host its first webinar geard toward brands and agencies.

Join PMA members for a free webinar entitled “Affiliate Meets Influence: Strategies for Growing Affiliate Sales with Creators” The webinar will be held via LinkedIn on August 26, 2025, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.

Who is this webinar for? Anyone in affiliate marketing who is looking to understand more about how brands can recruit and work with influencers and creators on a performance basis.

Agenda:

• Finding the right influencers for your brand’s audience and goals
• Identifying pertinent metrics and how to use them
• Onboarding and building partnerships
• Compensation models and options
• Measuring success with and without attribution
• Practical tips and lessons learned from past campaigns

Panelists:

• Laurie Cutts, Everflow (Council Chair)
• Carla Holtze Cell, Sovrn
• Cassandra Scarbeck, InfluenceLogic
• Stephanie Robbins, Right Side Up
• Preston Oliver, Later + Mavely
• Tricia Meyer, PMA (Moderator)

Sponsored By: Sovrn

Sovrn is powering the next generation of affiliate marketing. Our tools help publishers, creators, and brands understand, operate, and grow their affiliate businesses — making it easier to earn and keep more revenue. Sovrn Commerce gives users instant access to thousands of top merchants, real-time performance insights, and intelligent monetization tools that optimize earnings across every link, click, and product. Whether you’re scaling content, improving ROI, or streamlining your affiliate operations, Sovrn helps you earn more with less effort. Learn more at sovrn.com.

Click here to sign up now!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

Latest posts by Tricia Meyer (see all)

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