Webinar Replay: Affiliate Meets Influence
FollowThis week, the PMA Influencer and Creator Council hosted its first webinar entitled “Affiliate Meets Influence: Strategies for Growing Affiliate Sales with Creators.” We had an amazing turnout with terrific insights from the panel as well as great questions from the audience. That video is now available for replay (Linkedin and YouTube).
Thank you to our sponsor for this event, Sovrn.
Key Takeaways:
- 9% of affiliate marketing spend now targets social creators, with 85% of marketers finding influencer marketing highly effective.
- Key strategies include discovering creators through competitive research, leveraging platform tools, and asking existing creators for referrals.
- Compensation models are evolving to include flat fees, performance-based commissions, and hybrid approaches that align with brand goals.
- Creators are crucial for driving authentic content and converting audiences, especially as AI-driven discovery platforms emerge.
- The most successful partnerships focus on building genuine relationships, providing clear expectations, and maintaining transparent communication.
- Brands should invest in flexible partnership frameworks that prioritize creator creativity while maintaining strategic alignment.
Panelists:
- Laurie Cutts, Everflow (Council Chair)
- Carla Holtze Cell, Sovrn
- Stephanie Robbins, Right Side Up
- Preston Oliver, Later + Mavely
- Tricia Meyer, PMA (Moderator)
Thank you to everyone who participated–our panelists and our viewers who interacted live.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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