As the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners. More about Michelle: Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team...
The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is...
Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1709) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
Join the Performance Marketing Association at Affiliate Summit West 2026 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event and requires registration in advance. New Name, New Time! (Same great event) Meet us Tuesday, January 13, 2026, from 8:30...
It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 10, 2025, at 1pm Eastern. New This Year! Games and Prizes! Last year's event was so pupular that we are once...
The PMA Measurements and Insights Council recently hosted a webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar rolled out the results of our recent AI and affiliate marketing study, which is now available for free download....
Last week, the PMA Industry Advancement Council hosted a webinar entitled “Creating a Blueprint for 2026 Success: Strategic Collaboration to Retain and Grow Partnerships.” It was a great opportunity to start thinking about Q1 and how to elevate partnerships in the new year. That video is now...
Two months ago, the PMA Measurements and Insights Council launched a brief survey of affiliate marketers to explore how they’re using AI in their work. This survey followed two similar studies conducted by the PMA in 2023, with the goal of understanding how usage and...
The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Affiliate Summit West will be held January 12-14, 2026, at the Caesars Forum in Las Vegas. Sponsorship opportunities are a great way for your company not only...
As we enter Q4, we realize it's too late to plan much for the end of 2025. However, it is the perfect time to get a jump start on 2026. More than any other quarter, Q1 planning has to start early because of the many...
This week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the "whys"...