Earlier this week the PMA's Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Panelists were: Scott Wanamaker, eAccountable (Moderator)Karen Garcia, Lab6MediaChristen Evans, ApogeeAdam Dahlen, PartnerCentric The webinar was so timely and got...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3. Join us for a round table discussion entitled: Performance Marketing Strategies...
Although the PMA holds its formal Board of Directors elections in November, several at-large positions have been appointed in the last few months in addition to the election of new Executive Officers. I am excited to announce all of those additions today. New Board Members Joining...
As part of the PMA Industry Advancement Council's quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The webinar will be held Wednesday, April 29 at 2pm Eastern. Panelists will include:...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's unique Company Voting ID to vote on the ballot. In order to ensure...
The Performance Marketing Association has officially opened up the self-nomination process for the 2020 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2020 board,...
Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms. Members were invited to attend a webinar...
For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing...
Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....