2018 Performance Marketing Study Webinar
Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms.
Members were invited to attend a webinar entitled “Taking the Pulse of Performance Marketing in the U.S..” The webinar was hosted by:
- Rachel Honoway, PMA Board President
- Tricia Meyer, PMA Executive Director
- Maura Smith, PMA Industry Survey Council Chair
The webinar covered:
- Study Purpose
- Study Methodology
- Study Participants
- Study Results
Members who were not able to attend can watch the webinar below. You will need to log in to your PMA account for the video to be accessible.