Last week the PMA Compliance Council hosted a webinar on the use of artificial intelligence in affiliate marketing. The video "AI and Performance Marketing: Can You, Should You, and How?" is now available for replay via LinkedIn. Discussion topics for the webinar included: Defining Artificial Intelligence...
PMA members were out in full force for the PI LIVE event in Miami! I was fortunate enough to meet up with close to 100 of our members between the event itself and our Happy Hour. In addition, we had many members win awards. Here...
The PMA is excited to be heading to Miami for PI LIVE next week. Stop by our booth (T15) to learn what the PMA has been up to and what our plans are for the rest of this year. (Plus members can pick up their...
Members of the Performance Marketing Association were out in full force at Affiliate Summit West in Vegas! We started the week with a Meet Market table where 15 PMA members from different companies volunteered their time taking shifts throughout the day. Dozens of members visited...
The PMA is back at Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1421) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...
I am happy to announce that the Performance Marketing Association is back to hosting cocktail brunches at Affiliate Summit West! Join the PMA at Affiliate Summit West 2023 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they are inviting members to kick back and network while enjoying a beverage of their choice! I am happy to announce our second annual Holiday Virtual...
The Performance Marketing Association has officially opened up the self-nomination process for the 2023 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2023 board,...
The PMA is excited to announce our newest Industry Champion member, PI LIVE. "Established in 2003 and part of Existem Events, PI LIVE is an industry-leading conference focused on affiliate, influencer, performance and partnership marketing. Our flagship event in London which occurs annually in October, sees...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....
The PMA is excited to announce that registration is open for our 2022 PMA Virtual Conference. After the success of our two virtual conferences last year, we decided to combine all of our content into one big conference this year. Our goal is to provide...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...