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PMA Webinar: Retail Media Meets Affiliate

PMA Webinar: Retail Media Meets Affiliate

Over the last couple of months, affiliate marketers have been noticing that “RMN” doesn’t necessarily stand for what we all used to think it stood for in our industry. The rise of Retail Media Networks and their crossover into affiliate marketing has been a hot topic of discussion.

Toward that end, the PMA will be presenting a free webinar entitled “Retail Media Meets Affiliate: Exploring Opportunities and Challenges.” The webinar will be held via LinkedIn on June 13, 2024, at 1pm Eastern. Registration is open now and will allow you live viewing plus access to the video replay.

We are thankful to our sponsor for this webinar — Industry Champion member Awin.

Agenda items include:

  • The basics of retail media networks plus common examples
  • The benefits and challenges of working with retail media
  • How retail media can overlap with affiliate marketing
  • Best practices for working with retail media
  • Predicting what is to come in the next 12 months

In addition, the panelists will be taking your questions live from LinkedIn.

Panelists will be:

  • Jim Nichols, Exclamation Marketing 
  • Lauren Bennett, Rakuten Advertising
  • Stephanie Appel, Awin
  • Tom DeFloria, Tenerity
  • Tricia Meyer, PMA (Moderator)

About our Sponsor: Awin

Two-thirds of digital ad spend currently flows to the three big tech platforms – Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin’s platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin’s tech to mirror unique goals, whatever they may be.

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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