The Performance Marketing Industry is made up of 3 major groups – Two of those (Affiliates/Publisher and Service Providers) are likely mainly focused, if not 100% focused on Performance Marketing. In those cases, membership in the PMA is a must for staying on top of trends, and doing their part to help grow the industry.
However – another group in the industry, Retailers and Merchants, participate in many advertising channels, and Performance Marketing is just one – albeit an important one.
Recognizing this – The PMA has introduced membership levels that specifically address the cost concerns of Retailers while allowing them to participate fully in an industry critical to their success.
Membership in the PMA allows Retailers & Merchants to showcase their leadership in the Performance Marketing Industry. Membership entitles you to a variety of benefits that offer education & training resources, company networking opportunities, high visibility and the ability to effect change in the industry.