Message from PMA Executive Director

As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of the work for some time. I am thankful to all of them for continuing to donate their time month after month to make the group successful.

Although this presents a shift for the PMA, it does not lessen the contributions that we need from our members in terms of both time and money. Rather, it gives us an opportunity to take what we have and grow to something even bigger.

To get there, I would love to hear from you what makes you glad you are a part of the PMA as well as what things you would like to help us do differently.

We have some exciting things coming out of the Councils soon such as an Image Copyright Compliance guide for bloggers, the most recent Salary Survey results, and a best practices document for merchants. Other initiatives are in the pipeline that could use more voices and input–perhaps yours?

I look forward to getting to know more of you over the coming months and learning how we can ensure that your PMA membership is working for you. If you have any questions, suggestions, or feedback, you can reach me directly at tricia@thepma.org.

Tricia Meyer
Executive Director, Performance Marketing Association