You bet it is! To be fair, I'm a pretty die-hard advocate of Performance Marketing, and tend to see hints of its existence and absence in every marketing strategy known to man. That being said, I truly believe that Influencer Marketing checks off all of the...
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] We're happy to announce that our third Performance Marketing Industry Salary Survey is now open. Much like the salary surveys we conducted in 2014 and 2016, the results of this survey give you the opportunity to see how your...
As states continue to grapple with the issue of sales on out of state internet purchases, a few federal congress members have entered the conversation with their own versions of bills that include regulations on who can and can't be taxed and what constitutes a...
This month, Congressman Goodlatte of VA has circulated a discussion draft of a new bill called the "Online Sales Simplification Act of 2016".Articles from two major publishers have been released recently addressing the topic:Wall Street JournalInternet RetailerInternet Retailer - E-retailers' Reaction to the Bill You can...
I'm pleased to announce that after years of the organization being fueled by the volunteers on our working Board of Directors, the Performance Marketing Association has hired an Executive Director to oversee strategy and day-to-day operations.Before noting who we've been fortunate enough to hire, I'd...
Louisiana does have an active bill - which has now passed and active as of April 1, 2016. CAREFUL reading of the bill is encouraged - listed at http://www.legis.la.gov/legis/ViewDocument.aspx?d=985206 as it is very focused on in-state solicitation and activities that specifically focus on creating a market in...
The Coupons & Deals Council is working on a Merchant Best Practices document that will provide helpful information for advertisers new to the performance marketing industry. Affiliate marketing can be overwhelming with its abundant use of different terms and concepts. Our goal is to have...
As we reported last week, Utah resurrected internet sales tax legislation claiming that affiliates constitute nexus in the state and require online retailers to collect and pay state sales taxes. Not only was the House bill resurrected, but so was a similar bill in the...
UPDATE** The Utah legislature has NOT passed this bill for the 2016 session. UPDATE** The Utah legislature has H.B. 0235, the Remote Transactions Parity Act on the floor in both the House and a corresponding Senate Bill. February 24th the bill passed the House Committee 8-5 and the Senate...
UPDATE: Feb 1, 2016 - The 2016 PMA Salary Survey is now open for response. The PMA Salary Survey gives you the opportunity to see how your company salary structure matches up across the industry among your peers and competitors. The PMA is conducting its second...
Last week at a PMA board meeting in Las Vegas, I humbly accepted the role of President of our Board of Directors. I’m excited about the role, but I’d be lying if I said I wasn’t equally intimidated by it. I have some pretty big...
Whether you're an advertiser leaping in to test the ROI of mobile placements, a publisher learning to produce content for mobile, or a consumer finding yourself picking up your phone to shop more and more often - you know that the mobile commerce space is...