Call for Comment: Preparing for Mobile Commerce Explosion
Whether you’re an advertiser leaping in to test the ROI of mobile placements, a publisher learning to produce content for mobile, or a consumer finding yourself picking up your phone to shop more and more often – you know that the mobile commerce space is growing rapidly.
Internet Retail reported that 36 percent of affiliate network sales in January came through mobile devices.
This means that everyone involved in the performance marketing space is making changes and employing new strategies to support this growing medium.
Tell us how mobile commerce is impacting your business; the challenges and benefits you’re experiencing; and what you see coming next for mobile commerce.
“36 percent of affiliate network sales in January came through mobile devices.”
The PMA will be publishing a series of articles on this topic – and we’d like our members to contribute to the their thoughts and insights. Please the form below to let us know how the mobile commerce upswing is affecting your business and what you’re doing to take advantage of it.
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