Performance Marketing Glossary (Free Download)
Have you ever wondered what the difference is between terms like CPA, CPC, CPL, and CPS? Or what a merchant means when it talks about Charge Backs, Trademark Plus Bidding. or Cloaking? There’s so much affiliate marketing terminology that it can be hard to keep track.
The Industry Advancement Council of the PMA is pleased to release the 2015 update to its Performance Marketing Glossary. In it you will find definitions for everything from A/B Testing to XML. You might be surprised at the things thttps://thepma.org/project/performance-marketing-glossary-revised-2015/hat you don’t know (Fluid Dynamics Search Engine, anyone?).
This glossary is provided via free download to both members and non-members, so please help us spread the word about it.
Special thanks goes to the chair of the Industry Advancement Council, Choots Humphries of LinkConnector, as well as the following current and previous Council members who contributed:
- Mike Allen
- Sarah Bundy
- Rick Gardiner
- Lisa Picarille
- Marty Bickford
- Nicholas Cartwright
- Ryan Gilbert
- Adam Glazer
- Erin Groh
- Peter Klein
- Durk Price
- Wade Sisson
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