Performance Marketing Glossary (Free Download)

August 19, 2015

1 min read

Have you ever wondered what the difference is between terms like CPA, CPC, CPL, and CPS? Or what a merchant means when it talks about Charge Backs, Trademark Plus Bidding. or Cloaking? There’s so much affiliate marketing terminology that it can be hard to keep track.

The Industry Advancement Council of the PMA is pleased to release the 2015 update to its Performance Marketing Glossary. In it you will find definitions for everything from A/B Testing to XML. You might be surprised at the things thttps://thepma.org/project/performance-marketing-glossary-revised-2015/hat you don’t know (Fluid Dynamics Search Engine, anyone?).

This glossary is provided via free download to both members and non-members, so please help us spread the word about it.

Special thanks goes to the chair of the Industry Advancement Council, Choots Humphries of LinkConnector, as well as the following current and previous Council members who contributed:

Mike Allen
Sarah Bundy
Rick Gardiner
Lisa Picarille
Marty Bickford
Nicholas Cartwright
Ryan Gilbert
Adam Glazer
Erin Groh
Peter Klein
Durk Price
Wade Sisson

Download your copy of the Glossary today.

Bio
Latest Posts

Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.