(805) 233-7987

364 East Main St. Suite 444 Middletown, DE 19709

mobile-logo
Top

Newly-Released German Affiliate Marketing Study

0
0
emerging markets, Industry News and Events

Newly-Released German Affiliate Marketing Study

Email, RSS Follow

Last week the Affiliate and Partner Marketing Circle (APMC) within the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e. V. released a new study showing the size and strength of Affiliate and Partner Marketing in Germany.

Some of the key takeaways:

  • Market Investment: Reached €932 million, marking an 8% growth compared to the previous year.
  • Generated Revenue: Total revenues driven by the channel increased by 12%, amounting to €18.7 billion.
  • Transaction Volume: Facilitated 228 million online transactions, averaging approximately 625,000 orders per day.
  • High ROI in Key Sectors: Every euro invested in the retail and travel segments generated 16 euros in revenue.
  • E-commerce Share: Approximately 16% of all e-commerce revenue in Germany was attributed to affiliate links.
  • Attribution & Touchpoints: The channel was involved in at least one customer touchpoint in 25% of all analyzed transactions. However, traditional last-click attribution only credits and reveals 12.4% of those affiliate touchpoints.
  • Top-of-Funnel Impact: Content publishers, influencers, and social content accounted for 19.1% of investments, showing strong engagement in the early phases of the customer journey.

Similar to the PMA’s 2025 US Affiliate Marketing Industry Study, this report can be used to help understand and grow the overall industry. Interesting correlations can be seen between the two markets such as the high ROI for travel in particular (19:1 for the U.S. and 16:1 for Germany), the overall affiliate contribution to ecommerce (10% for the U.S. and 16% for Germany), and the share of investment in content publishers, influencers, and social content (25% for the U.S. and 19% for Germany).

Visit the APMC to learn more and download the full report.

The following two tabs change content below.
My Twitter profileMy LinkedIn profile

Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
No Comments

Post a Comment