PMA to Release Results of Performance Marketing Industry Study
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021. It also compares data to the previous report we released in 2019, available for download here, which estimated the spend on performance marketing in the United States to have been $6.2 billion in 2018.
The results will initially be revealed at our PMA Virtual Conference in a live session on August 2 at 11am Eastern. The video will then be available for replay to all conference attendees who are unable to attend live. The session will be followed by a Q&A at noon Eastern with PMA Board of Directors members about the results.
Attendees and PMA members will be directed to a link where they can download a whitepaper with the full results and additional analysis.
I look forward to finally releasing the much-anticipated results!
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