4 Most Downloaded Performance Marketing Whitepapers (Feb 2025)
FollowThe PMA Councils are constantly working on drafting new whitepapers and revamping old ones to make them current. As diverse as the various Council missions, the papers touch on a wide variety of subjects impacting the performance marketing industry.
All of the following whitepapers are free of charge.
Check out the 4 most downloaded in the last month:
Coupon and Deal Affiliates: Key Drivers of E-Commerce Growth
Coupon and deal analysis includes:
- Unlocking Growth: Diversifying Your Affiliate Program
- Coupon and Deal Affiliate Strategies: Best Practices
- Navigating the Modern Consumer: Affluent and Price-Conscious
- Coupon Best Practices for Advertisers
- Coupon Creation and Formatting Guidelines
- Black Friday and Cyber Monday: Coupons Fueling Mobile Growth
- Holiday Season: The Impact of Coupons on Holiday Spending
- Coupons and Diverse Consumer Segments
- AI and Coupons
- and more!
How Attribution Models Affect an Affiliate Program
Attribution options discussed in the paper include:
- First Click
- Last Click
- Coupon Code
- Preferred Publisher
- Custom Attribution
- Linear
- Time Decay
- Hybrid Attribution
- AI-Powered
- Privacy-First
- Event Attribution
- Email Attribution
2024 Performance Marketing Brand Survey
With responses from over 300 retailers, this study explores data such as:
- Network and Platform tracking options
- Age of affiliate program
- Number of approved publishers in programs as well as click and sale activity
- Publisher types
- and more
Subnetworks 101: A Guide for Advertisers and Publishers
This guide includes:
- What Are Subnetworks?
- Advantages for Advertisers in Working with Subnetworks
- Concerns and Considerations for Advertisers
- Pros and Cons for Affiliates in Working Through Subnetworks
- The Future of Subnetworks
Want to get involved in future PMA whitepapers? Click here to learn more about Council participation.
