Learn more about this week's Featured PMA Member-- Industry Champion Everflow! What are you most excited about now that you are a PMA member? Being a part of the very warm and welcoming PMA community and helping be a part of the conversation for growing the industry. What...
Everywhere we turn these days there is news of changes in Google search results that are impacting affiliate marketers. Whether you believe this is just one more bump in the road for affiliates or that it signals a much bigger shift for our industry, everyone...
As I mentioned several weeks ago in another post, the PMA has been fortunate to have Dori come on board to help with all of our administrative needs. The down side of this is that it is because Rachel Guillot will be moving away from...
Join the PMA at Affiliate Summit East 2024 in New York for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP. We have added more spots this year than ever before to account for the popularity of...
Webinar alert for July 9, 2024, at 11am Eastern! Affiliate Summit East will be here before we know it! Will you be joining the PMA in New York City July 29-30 for the conference and all of its festivities? While each Affiliate Summit maintains certain continuities...
The PMA has been talking a LOT about Retail Media Networks (RMNs) recently. Those conversations culminated in a webinar entitled "Retail Media Meets Affiliate: Exploring Opportunities and Challenges." You can now catch the replay of that webinar on LinkedIn. In addition, we are for the...
As most of you already know, our Admin Rachel is a woman of many talents! So it should be of no surprise that she has been successfully building up her own company, Ginger Lee Solutions, for some time. Although we aren't saying "good-bye" to her...
The PMA Compliance Council recently hosted a webinar entitled Navigating Subnetworks: Strategies for Retailers and Publishers. As a result of the great content that came out of that webinar, the PMA has now created a new downloadable whitepaper called Subnetworks 101: A Guide for Advertisers...
Over the last couple of months, affiliate marketers have been noticing that "RMN" doesn't necessarily stand for what we all used to think it stood for in our industry. The rise of Retail Media Networks and their crossover into affiliate marketing has been a hot...
Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council...
I am pleased to announce that Ceres Cueva, Rakuten Advertising, has joined the PMA Board of Directors. Ceres Cueva is the SVP, Global Publisher Partnerships at Rakuten Advertising. Her role focuses on the advancement of the company’s global strategic partnerships while increasing publisher and client collaboration....
Last week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation. The webinar is now available for replay on LinkedIn. The panelists discussed a wide range of issues including: General background...