The PMA once again had a terrific showing at Affiliate Summit in New York! Over 40 of our member companies attended, for a total of HUNDREDS of members in attendance. Affiliate Summit graciously donated booth space to us right out in the main elevator area,...
Earlier this year, the PMA was excited to announce that our members would be able to attend PI LIVE Miami for free, and we had a HUGE turnout! Now in an extension of that partnership with Hello Partner, PMA members can choose between a free...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit...
Everyone knows that the FTC Endorsement Guides are a subject near and dear to my heart. As a lawyer-turned-affiliate marketer, they stand at the intersection of my two careers. It turns out, I'm not the only one who loves to study and discuss them--especially when...
If you are anywhere online these days, you have heard about Threads, the new Meta app that is attempting to be a Twitter alternative. Setting aside all of the politics and personalities behind the situation, it's clear that Threads is getting some traction, at least...
I am pleased to announce two new members of the PMA leadership team. Sandrine Thompson, Strategic Insights Director, CJ, has recently been appointed to the Board of Directors. Sandrine Thompson is the Strategic Insights Director for CJ’s global marketing department and has been part of the...
Join the PMA for a special member event at Affiliate Summit East 2023. Our annual cocktail brunch will be held Tuesday, August 1, from 9-11am, and is an opportunity to network with other industry innovators and influencers. Meet us at Connolly's Pub and Restaurant (just a short walk...
If you have been on the PMA website or social media accounts recently, you may have seen a slight change-- to our logos! This year, the PMA is celebrating 15 years as an organization. We're kicking it off with a special new logo designs to let...
The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you...
Last week the PMA Compliance Council hosted a webinar on the use of artificial intelligence in affiliate marketing. The video "AI and Performance Marketing: Can You, Should You, and How?" is now available for replay via LinkedIn. Discussion topics for the webinar included: Defining Artificial Intelligence...
I am excited to announce that Jade Mayberry, Head of Affiliate and Performance Partnerships, US, Dentsu, has joined the Performance Marketing Association Board of Directors. A little bit about Jade: Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups and direct-to-consumer brands. With...
PMA members were out in full force for the PI LIVE event in Miami! I was fortunate enough to meet up with close to 100 of our members between the event itself and our Happy Hour. In addition, we had many members win awards. Here...