Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council...
I am pleased to announce that Ceres Cueva, Rakuten Advertising, has joined the PMA Board of Directors. Ceres Cueva is the SVP, Global Publisher Partnerships at Rakuten Advertising. Her role focuses on the advancement of the company’s global strategic partnerships while increasing publisher and client collaboration....
Last week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation. The webinar is now available for replay on LinkedIn. The panelists discussed a wide range of issues including: General background...
Something New for the PMA! You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so much? They might be competitors or colleagues or people...
No matter where you turn, you can't escape the topic of Artificial Intelligence (AI). In affiliate marketing, we are frequently discussing everything from AI tools to legal issues to the potential impacts on our industry. Every conversation allows us to explore the topics deeper and...
Whether you are a new employee at a big corporation or a long-time solopreneur, professional development is important for everyone in their career. You may work for a company that requires you to set your goals and chart your progress every year. Or maybe you...
The PMA Compliance Council recently hosted a webinar on LinkedIn to discuss subnetworks and how both retailers and publishers can work with them. The overall theme of the webinar was definitely TRANSPARENCY! Click here to watch the video replay. A special thanks goes out to PMA...
The PMA is excited to be heading to Miami for PI LIVE USA next week. Stop by our booth to network with PMA members throughout the conference and learn more what the PMA has been working on this year. Members can take a turn at...
The PMA Compliance Council recently dicussed the issue of how subnetworks fit into affiliate marketing. Although subnetworks have existed for decades, they are increasingly being used in different ways given changes in our industry and new technologies. It's important to understand the role they have...
The PMA's Industry Advancement Council hosted a webinar entitled "Where (in) the Funnel Are You?," which tackled the issue of publishers who are promoting at various points in the customer journey. The webinar is now available for replay on Linkedin. Anyone is able to watch...
The PMA is excited to be once again be hosting a happy hour for our members at PI LIVE USA in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA...
Over the last couple of months, the PMA's Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the "funnel" (also sometimes called the customer "journey"). Out of those conversations came the idea for a webinar that would focus...