Webinar Replay: Performance Marketing Compliance Updates for 2025
FollowThe PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for “Performance Marketing Compliance Updates for 2025” is now available for replay on LinkedIn (requires registration to view) and YouTube.
Panelists:
- Tricia Meyer, PMA (Moderator)
- Gary Kibel, Davis+Gilbert
- Gayla Huber, IntegriShield
- Steven Brown, Moonpull
- Gaurav Sethi, Virus Positive Technologies
Agenda:
- TCPA 1:1 Consent Rule
- U.S. Federal and State Privacy Laws
- Consent Management Platforms
- Google Digital Fingerprinting
- Beneficial Ownership Information Reporting (Corporate Transparency Act)
- Brand Compliance Challenges for Advertisers
- Cookie Hijacking By Unapproved Affiliates
Some Key Takeaways:
- The affiliate marketing industry has been working together to fight issues like one-to-one consent, and there are lessons to be learned from this process.
- Privacy laws are getting increasingly complex, with 19 different states enacting their own laws, and it’s a challenge for businesses to keep up.
- Consent management platforms are the window onto a brand’s compliance with privacy legislation, and they have to make decisions about what marketing activities require compliance.
- Google’s reintroduction of fingerprint tracking is likely part of their strategy for a world with less third-party cookie tracking.
- Affiliate marketing fraud and non-compliance are major risks for brands, including issues like trademark bidding, spoofy stuffing, ad hijacking, and unauthorized coupons.
- Browser extensions can be a powerful threat to brands, as they can monitor user navigation and inject affiliate tracking or redirect users without authorization.
- Compliance and brand protection are critical issues for the affiliate marketing industry, and keeping up with the latest developments requires following the experts in this space.
We are thankful to our sponsor for this webinar — Virus Positive Technologies.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.