New PMA Webinar: NextGen Reverse Mentoring
FollowAs part of our continuing series of monthly affiliate marketing webinars, the PMA will be doing something a little different in March. We’re flipping the script and inviting a panel of rising stars in the industry to help us understand how the next generation of both consumers AND professionals view affiliate and influencer marketing.
Join PMA members for a free webinar entitled “NextGen Reverse Mentoring: Unlocking Fresh Affiliate Marketing Perspectives.” The webinar will be held via LinkedIn on March 18, 2026, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
This webinar is for: Everyone in our industry who is open to new perspectives and a fresh lens through which to view their marketing strategies. We will be taking comments from the audience, so we encourage people at any level of education or experience to come share and learn.
Agenda Includes:
- How and when social sites are replacing search engines
- What genuine authenticity looks like and how it can be spotted
- Whether nano- or mega-influencers earn more trust
- Evolution of communication styles including email vs. messaging
- Consumer attention spans and how to build campaigns around them
- Comparing AI versus human recommendations
- How legacy brands can appeal to younger generations
Panelists will be:
- Sofia Longo, Alta Media Partners
- Danielle Haff, dentsu
- Izzy Williams, Scooch
- Mattia Romano, Sovrn
- Tricia Meyer, PMA (Moderator)
This is a fantastic opportunity to gain perspectives that your company (and maybe you individually!) need. Click here to sign up now.
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