The PMA Measurements and Insights Council will be presenting a webinar with live Q&A entitled Conquer Tracking Issues to Lift Conversions. Join us Tuesday, November 14, 2023, at 1pm Eastern on LinkedIn. As technology changes, affiliate tracking necessarily changes, but not always in a way that...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Over the last year, numerous conversations have come up in the affiliate marketing industry concerning publisher commissions and how publishers can best protect themselves from non-paying brands. On the flip side of the conversation is how the brands can be sure that they are not...
The PMA Industry Advancement Council recently hosted a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” A video replay of that webinar is now available on LinkedIn. Big thanks to our two sponsors for this...
The Performance Marketing Association has officially opened up the self-nomination process for the 2024 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2024 board,...