One of the questions the PMA is asked most frequently is "How big is Affiliate Marketing in the United States?" Over the next couple of months, we hope to be able to answer that question along with other questions about ad spend across publisher types...
From the European Union General Data Protection Regulation (GDPR) and the Cambridge Analytica controversy, to California’s GDPR-like privacy law and other state legislative efforts, the year 2018 brought an unprecedented focus on consumer privacy, big data and compliance. Several states have either passed or bolstered cybersecurity...
(Special thanks to the Coupons and Deals Council and its chair Larissa Feuerstein for this post!) Say hello 2019! We want to help you ring in the new year with a complete outlook so you can hit the ground running. Timing is everything and you’ll want...
The PMA is looking forward to another great Affiliate Summit. Whether you are a current member wanting to catch up or a prospective member wanting more information, meet with us in Las Vegas. PMA Networking Cocktail Brunch Our usual member networking event will be held Sunday, January...
Congratulations to 5 new members of the PMA Board of Directors, who were elected by the membership this past month: Rachel Honoway, Partner, Rust Built Tara McCommons, VP of Sales and Marketing, LinkConnector Joe Sousa, Senior Affiliate Coordinator, Fanatics Sarah Johnson Dayes, Chief Client Officer,...