Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the “CARES Act”) which includes the Paycheck Protection Program...
The PMA Coupons and Deals Council has released a new whitepaper entitled "Using Coupons from a Consumer Perspective." The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.Consumers embrace coupons in...
In light of the FTC's recent statement, "Regarding the Endorsement Guides Review," the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...