As we head into 2023, the influencer channel is becoming an ever more enticing slice of the marketing pie. The team at Hello Partner (previously PerformanceIN and Talking Influence) have been present in the influencer marketing space since 2017, which is when the Influencer Marketing Show...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they are inviting members to kick back and network while enjoying a beverage of their choice! I am happy to announce our second annual Holiday Virtual...
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
Industry Champion member PI LIVE will be holding its next event in London next week, and we expect many PMA members to be in attendance! Here are just some that we already know about. If you or your company is a PMA member who will...