Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
The Performance Marketing Association has officially opened up the self-nomination process for the 2021 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2021 board,...
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
The 19th of June, 2020 was a very special Friday for the Colombian people, it was a Sales Tax-Free National Day, as an effort of the Colombian Government to incentivize the economy reactivation in the country. 19% off in most of the mass consumption products...
Earlier this week the PMA's Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Panelists were: Scott Wanamaker, eAccountable (Moderator)Karen Garcia, Lab6MediaChristen Evans, ApogeeAdam Dahlen, PartnerCentric The webinar was so timely and got...