The PMA Blog
The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.LeadsCouncil Publishes New Lead Generation Standards Guide
The Compliance Council reviews a new document published by the LeadsCouncil.
read moreFTC Update on Instagram Disclosure Plus Free Whitepaper
The FTC has issued 90 letters regarding improper disclosure on Instagram. Learn about the new information as well as download our whitepaper on disclosure and social media.
read moreQuick Online Shopping Survey (Help Us Spread the Word!)
The Measurements and Insights Council is conducting a quick online shopping survey and seeks help from PMA members to share the survey.
read moreSave the Date: “I Am Performance Marketing Week”
Order your official “I Am Performance Marketing” merchandise and help celebrate our awareness week.
read moreFTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions
A preliminary injunction was granted to the FTC against a merchant, network, and affiliate for deceptive advertising.
read moreFTC Compliance Update
Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants. Failure to disclose material connections can result in the FTC taking action against advertisers, affiliates and agencies.
read moreJamie Birch Joins PMA Board of Directors
Jamie Birch of JEB Commerce is the newest member of the PMA Board of Directors.
read morePMA Success at Affiliate Summit West
The PMA actively participated in Affiliate Summit West 2017 with a networking brunch and Meet Market table. Several members were honored with Pinnacle Awards.
read moreWhat You Missed From the PMA in 2016
A look back at what the Performance Marketing Association accomplished in 2016.
read moreMeet the PMA at Affiliate Summit West 2017
Meet PMA members at our member brunch, the Meet Market table, or over 30 presentations.
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