Earlier this month the PMA Publisher Recruitment Council hosted a webinar to share their latest challenges and successes in managing affiliate programs. That video is now available for replay (Linkedin and YouTube) Key Takeways Subnetworks provide opportunities such as access to media publications and influencers. A key challenge...
The PMA is excited to be relaunching our Retailer and Merchant Council! This council is specifically for retailers to discuss issues they face in their affiliate marketing programs. Leading this council will be Wade Tonkin. If you are a PMA member retailer interested in getting...
Earlier this year, the PMA released a revised whitepaper entitled "How Attribution Models Affect an Affiliate Program." As the conversations about attribution have continued across the organization and the industry as a whole, the PMA Councils have continued to take up the issue. The PMA...
Each month when the PMA Publisher Recruitment Council meets, the members discuss their latest challenges and successes in managing affiliate programs. Everyone comes away from the conversations with practical tips to take back to their own programs. This month, YOU are invited to listen in...
The PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore "Affiliate Ads" Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges...