As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of FinTech and how it operates in performance marketing. Join PMA members for a free webinar entitled “Compliance & Conversion: The FinTech Affiliate Balancing Act.” The webinar will...
When I first heard about the Amazon "Buy For Me," last spring, I didn't think much of it because it sounded like just another attempt at using AI to move people through a shopping cart. But after encountering it "in the wild," I decided to...
Last fall we launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Coupons and...
The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council...
The PMA Retailer and Merchant Council recently released Retailer Affiliate Agreements Guide: A Checklist for Brands and Retailers Creating and Updating Publisher Terms. While feedback on the content has been great, the council wanted to find ways to make it even more useful. If you...