The PMA is excited to announce that registration is open for our 2022 PMA Virtual Conference. After the success of our two virtual conferences last year, we decided to combine all of our content into one big conference this year. Our goal is to provide...
On May 19, the FTC released proposed changes to the “Guides Concerning the Use of Endorsement and Testimonials in Advertising”, which are now open to public comment. If enacted they would impact affiliate marketing activities, as these changes pertain in large part to the use...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...
The PMA is back at Affiliate Summit in New York next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...