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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

From the European Union General Data Protection Regulation (GDPR) and the Cambridge Analytica controversy, to California’s GDPR-like privacy law and other state legislative efforts, the year 2018 brought an unprecedented focus on consumer privacy, big data and compliance. Several states have either passed or bolstered cybersecurity...

Congratulations to 5 new members of the PMA Board of Directors, who were elected by the membership this past month: Rachel Honoway, Partner, Rust Built Tara McCommons, VP of Sales and Marketing, LinkConnector Joe Sousa, Senior Affiliate Coordinator, Fanatics Sarah Johnson Dayes, Chief Client Officer,...