Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1709) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
Consumers often rely on reviews to help them choose between everything from home repair companies to apartments to lawyers. When those reviews reflect honest feedback from real people who have actually used a product or service, the feedback can be invaluable. Reviews can also encourage...
I am excited to announce that the PMA Board of Directors has elected its officers for 2026.Congratulations to the following Directors who were elected by their fellow board members and will be serving next year: Jade Mayberry, Dentsu (President) Erin Killian-Kristyniak, Partnerize (Vice-President) Kelly Ground, breakingGround Solutions (Treasurer) Katie...
Last year our members suggested that we create a template that they could use to advertise on LinkedIn that they are attending Affiliate Summit. We created one for ASE25 that went over so well that we decided to do it again! Thanks to Kerry Curran and the Marketing...