The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council...
The PMA Retailer and Merchant Council recently released Retailer Affiliate Agreements Guide: A Checklist for Brands and Retailers Creating and Updating Publisher Terms. While feedback on the content has been great, the council wanted to find ways to make it even more useful. If you...
Today's post comes from the PMA Influencer Council! Co-Authored by:Stephanie Robbins, Director, Affiliate Practice, Right Side UpCassandra Scarbeck, VP of Brand Partnerships, InfluenceLogic As Affiliate Marketing evolves, managers and creators are finding new ways to optimize and expand their partnerships to better serve brand needs. Relationships...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be doing something a little different in March. We're flipping the script and inviting a panel of rising stars in the industry to help us understand how the next generation of...
Learn more about this week's Featured PMA Member - Gold Member NucleusLinks! What are you most excited about now that you are a PMA member? We’re excited to be part of an association that is actively shaping the future of performance marketing. As the industry enters a phase...