As part of our continuing series of monthly affiliate marketing webinars, the PMA will be doing something a little different in March. We're flipping the script and inviting a panel of rising stars in the industry to help us understand how the next generation of...
Learn more about this week's Featured PMA Member - Gold Member NucleusLinks! What are you most excited about now that you are a PMA member? We’re excited to be part of an association that is actively shaping the future of performance marketing. As the industry enters a phase...
We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Influencer and...
As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry. Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with...
Over a decade ago, the PMA created its first checklist for retailers drafting affiliate agreements. Over time as performance marketing has evolved, we have updated that document to better reflect various publisher types, tracking technologies, and industry standards. Our latest revision contains 11 pages of...