Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...
Cookie consent is something that affiliates are increasingly coming across, so what does it mean for the average publisher using affiliate marketing? What Are Cookies? Everyone knows what cookies are – or think they do. Put simply a cookie is an alphanumeric file stored on a user’s...
Members of the Performance Maketing Association were everywhere I looked at Affiliate Summit West in Vegas! With over 70 member companies at the conference, it was not hard to find the hundreds of members in attendance. We kicked off the event with a Meet Market...
One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...
I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...