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The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...

I am excited to announce that the PMA Board of Directors has elected its officers for 2025. Congratulations to the following Directors who were elected by their peers and will be serving this year: Jade Mayberry, dentsu (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, breakingGround Solutions...