There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing. The PMA Coupons and Deals Council is excited to...
One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...
Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...