Every three years, the PMA conducts an industry-wide survey that measures through the networks and publishers the size of affiliate marketing in the U.S. as well as other metrics related to verticals and ROI. This year, in between studies, the PMA Measurements and Insights Council...
I am pleased to announce that Ceres Cueva, Rakuten Advertising, has joined the PMA Board of Directors. Ceres Cueva is the SVP, Global Publisher Partnerships at Rakuten Advertising. Her role focuses on the advancement of the company’s global strategic partnerships while increasing publisher and client collaboration....
Last week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation. The webinar is now available for replay on LinkedIn. The panelists discussed a wide range of issues including: General background...
Something New for the PMA! You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so much? They might be competitors or colleagues or people...
In an era where digital platforms have revolutionized the way we shop for financial products, the Consumer Financial Protection Bureau (CFPB)'s latest guidance issued on February 29, 2024, serves as a critical wake-up call for businesses leveraging comparison-shopping tools. With a clear mandate to eliminate...
