You can't attend a conference or spend 5 minutes on LinkedIn without getting pulled into some kind of conversation about AI and affiliate marketing. The PMA conducted its first survey on the topic over 2 years ago and it's AMAZING how much has changed since...
Learn more about this week's Featured PMA Member-- Industry Champion xpflow! What are you most excited about now that you are a PMA member? We are thrilled to connect with others in the industry and to be able to jump into the conversation at large surrounding performance...
Earlier this year, the PMA launched the Influencer and Creator Council to support brands and creators with education and strategies to maximize impact and scale successful partnerships. The council’s mission is to educate program managers on creator value, help merchants recruit and nurture lasting partnerships,...
The Federal Trade Commission recently enacted the Made in USA Labeling Rule and updated its “Complying with the Made in USA Standard” business guidance. Both reinforce the “all or virtually all” standard. The following constitute key strategies and considerations for advertisers and manufacturers when designing and...
Last year we launched a new type of webinar for PMA members only. You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so...