The following is a Quick Survey being conducted by the PMA's Measurements and Insights Council. All answers will be kept strictly confidential and email addresses will only be used for deduplication or in the event you would like the PMA to reach out to you...
Last week the PMA Compliance Council hosted a webinar on the use of artificial intelligence in affiliate marketing. The video "AI and Performance Marketing: Can You, Should You, and How?" is now available for replay via LinkedIn. Discussion topics for the webinar included: Defining Artificial Intelligence...
I am excited to announce that Jade Mayberry, Head of Affiliate and Performance Partnerships, US, Dentsu, has joined the Performance Marketing Association Board of Directors. A little bit about Jade: Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups and direct-to-consumer brands. With...
PMA members were out in full force for the PI LIVE event in Miami! I was fortunate enough to meet up with close to 100 of our members between the event itself and our Happy Hour. In addition, we had many members win awards. Here...
The PMA is excited to be heading to Miami for PI LIVE next week. Stop by our booth (T15) to learn what the PMA has been up to and what our plans are for the rest of this year. (Plus members can pick up their...