PMA 2026 Board of Directors Nominees

PMA 2026 Board of Directors Nominees

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets one vote, it is imperative that companies watch for this email and vote accordingly. Voting will begin on November 3, and votes must be submitted by November 30. Thank you to all who participated in nominations.

Nominee List (alphabetical):

• Joey Asleson
• Denys Babaiev
• Sarah Beeskow Blay
• Parrish Essell
• Christie Frazer
• Teresa Grammatke
• Lee-Ann Johnstone
• Katie Jones
• Amanda Karr
• Erin Killian-Kristyniak
• Patricia Marange
• Noelle Spagna

Bios:

Joey Asleson, Asleson Communications

Previous PMA Experience

I am deeply committed to the PMA mission and the advancement of our channel. When I launched my consultancy, my first step was re-engaging with the PMA to push education and thought leadership forward. I serve on the Industry Advancement Council, contribute to shared language and media-standards work, webinars and community sessions, and volunteer at PMA event booths. I show up as a leader while building my business within this ecosystem to champion its growth and future.

Your Campaign Summary

I am running for the PMA Board to help lead our industry into its next era – where partnership marketing is not only a revenue engine, but a creative, strategic, and technology-driven discipline shaping the future of commerce. I built my career in this space and launched a consultancy rooted fully in affiliate and partnerships because I believe in this channel and its potential. My focus is on accelerating innovation, embracing emerging partnership models, and expanding education so future leaders have access, support, and clear pathways into the industry. I want to ensure the PMA remains the authoritative voice on ethical, transparent, and performance-driven growth while championing AI adoption that enhances creativity and operational excellence – not replaces critical industry expertise. I bring curiosity, bold thinking, and real-world experience, and I am ready to help the PMA inspire, modernize, and lead the evolution of partnership marketing.

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Denys Babaiev, Scale Your Web LLC

Previous PMA Experience

Although I officially joined less than a year ago, I immediately became active in the Measurement & Insights Council, driven by my passion for data and tracking. Since then, I have consistently attended monthly council meetings and webinars.
I also started preparing a short weekly AI roundup in our Slack to support knowledge-sharing about recent AI news.
I also participated in PMA brunches at both ASE and ASW, where I had the chance to connect with many new members of the association.

Your Campaign Summary

My journey in affiliate marketing began in 2018, spanning roles from Affiliate Manager managing multimillion-dollar monthly budgets, to publisher, and now to building MarTech solutions and AI agents for leadgen and business optimization.

Affiliate marketing, to me, has always been about people and connections. A few years ago, I moved to the U.S. after fleeing the war in Ukraine, leaving behind my entire network and starting again from scratch. Lucky me, at ASE, I met Tricia and learned about PMA and without hesitation, I knew I wanted to join an association that unites the best people in our industry

Being deeply involved in AI, I believe PMA should be at the forefront of AI research and its impact on performance marketing. I would be glad to help launch a Council dedicated to AI and its impact in our industry to strengthen advocacy, knowledge, and services for members through emerging AI technologies.

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Sarah Beeskow Blay, Silverbean

Previous PMA Experience

3 previous PMA Board terms: (’18/’19; ’22/’23; ’24/’25)
Represented the PMA on 2 panels (Awin Think Tank & Affiliate Summit West)
2 yr PMA Board President

Your Campaign Summary

Hello PMA members, I’m Sarah!
I joined Affiliate Marketing in 2005 at ShareASale as program manager, where my career progressed from Director of Client Services to Vice President, post Awin acquisition.

In 2020, I began my own independent consultancy working with several agencies on publisher development strategy, which led to my current role as Vice President, North America for global affiliate & partner marketing agency, Silverbean.

I would be honored to be given the ability to put my combined industry and past non-profit experience to use and help the PMA continue to pursue growth and betterment of Affiliate & Partner Marketing. There is so much rapid change going on in our industry at present, making it a very exciting yet critical time. I feel strongly that the PMA is in a great position to be leveraged, not only as a source of knowledge sharing & education, but also as a central hub for relationship building. A community voice for our channel within the wider ad space.

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Parrish Essell, Awin

Previous PMA Experience

While I do not have any direct experience working for the PMA, I work closely with many of the Board members and believe in the work that the PMA does.

Your Campaign Summary

I’ve spent nearly eight years helping agencies and brands grow through strategic partnerships, transparent conversations, and performance-driven collaboration. I’m passionate about the evolution of affiliate marketing and how technology, especially AI, is reshaping our industry.

If elected to the PMA Board, my focus would be on how we adopt AI responsibly while leveraging its potential to enhance partner discovery, optimize performance, and deepen personalization. I also aim to advance conversations around incrementality – ensuring our channel continues to prove its measurable value within the wider marketing mix.

The PMA plays a vital role in defining standards, encouraging innovation, and uniting our community. As the Global Agency Director at Awin, I hope to bring my global perspective, agency experience, and passion for growth to the PMA Board.

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Christie Frazer, CJ

Your Campaign Summary

I am a seasoned leader in affiliate marketing with a proven track record of driving growth and innovation. As the Senior Vice President of Agency Growth at CJ, I lead strategic initiatives that elevate agency partnerships and performance. Previously, I served as Global Vice President of Affiliate Marketing at Assembly, where I built and led a high-performing team of 40+ affiliate experts across North America, EMEA, and APAC. My leadership was instrumental in launching and managing affiliate programs for multiple Fortune 500 brands, earning my team five Agency of the Year awards. I was also recognized as a Top 30 US Changemaker in Partnership Marketing.

My vision for the PMA includes championing innovation in affiliate marketing through research and best practices, empowering the next generation of affiliate marketers with mentorship, education, and career development and, fostering inclusivity and inspiration, ensuring the PMA remains a place where all voices are heard and valued.

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Teresa Grammatke, eAccountable

Previous PMA Experience

Member of Publisher Recruitment Council since 2021
Regular volunteer at PMA booth at ASE/ASW
Webinars:: Affiliate Ops: Secrets from the Inside, CLO Meets Affiliate Marketing, BNPL’s Impact in Affiliate, Publisher Payments and Partnerships, FTC Disclosure Updates for Affiliate and Influencer Marketing, AI and Performance Marketing: Can You, Should You, and How?, Global Expansion and Recruitment in Affiliate Marketing
Whitepapers: Finding Your Next Merchant, Performance Marketing Glossary

Your Campaign Summary

I’ve worked in affiliate marketing since 2006, managing client programs across industries—first at Rakuten and now at eAccountable. I’m passionate about our industry and the people who make it thrive. As a thought leader, I’ve participated in PMA webinars and panels, as well as events like PR Net Future Focus, PI Live, Martech Record, and CJU. I’ve also served as a four-time Performance Marketing Awards judge.

My vision for the PMA is to advocate for our industry’s full value—beyond tracked sales—to include branding, SEO/GEO, and credibility; elevate the channel by promoting compliance and rewarding true value drivers; support ongoing education and mentorship; and amplify the PMA’s benefits—from networking and thought leadership to event discounts that make membership indispensable.

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Lee-Ann Johnstone, Affiverse

Previous PMA Experience

Elected to the PMA Board of Directors (2023) and acknowledged among Directors in 2024 communications. Regularly amplifies PMA work to operators—hosting the PMA’s Executive Director on her podcast and sharing commentary on PMA research and studies—bridging policy with day-to-day practice.

Your Campaign Summary

I’ll help the PMA turn policy into operator tools. My focus:

Measurement clarity—publish simple guidance on incrementality, journey credit, and practical AI-assisted attribution (checklists, model templates).

Trust & disclosure—actionable standards for publisher transparency, coupon/sub-network governance, and compliant consumer disclosures.

SME enablement—starter kits for smaller programs (policy templates, risk-managed migration guides, partner-quality scoring rubrics).

Member value—translate PMA research and webinars into usable field assets (templates, office hours, live clinics) so teams can implement faster.

I operate across Agency, Training, Media, and Events, so I can connect member needs with clear frameworks, then test, refine, and share them back through PMA channels—raising standards while driving measurable outcomes for brands, publishers, and platforms.

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Katie Jones, Kinesso

Previous PMA Experience

2024-2025 PMA BOD.
2025 BOD Secretary.
2024-2025 PMA Marketing Committee.

Your Campaign Summary

Katie is passionate about the PMA’s goals to promote the growth of the industry, help model standards and best-practices, and advocate on behalf of the businesses that comprise the performance marketing industry, and is honored to be part of this organization.

She is grateful to have learned from and collaborated with incredibly talented people in a variety of creative marketing, data management, and leadership roles, including past positions of Account Manager and Senior Manager of Customer Success and Operations at Sound Partner Marketing, as FMTC’s Network Liaison/Integrations Manager, and currently as FinTech Affiliate Manager with KINESSO.

Katie has a strong track record of achieving sales and new customer growth goals, diversifying and scaling up partnerships, and helping companies find common ground. She works with all players in the industry to build long-term, transparent and profitable partnerships with advertisers, merchants and retailers, networks, publishers, & agencies

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Amanda Karr, Tailored Brands

Previous PMA Experience

While I’ve only been with PMA for a short while, I have over 20 years of experience in the affiliate marketing industry. Since joining PMA, I have been contributing to both the Retailer & Merchant Council and Measurements & Insights Councils.

Your Campaign Summary

I have worked in the Affiliate Marketing industry for over 20 years with agency, lead generation and retail experience. I have spent the past 14 years on the retail brand side managing affiliate programs for Macy’s, Athleta (Gap) and currently Tailored Brands (Men’s Wearhouse & Jos.A.Bank).

Over the 20 years I have spoken on panels for Affiliate Summit West and won 6 Golden Link awards from Rakuten.

I’ve only been with PMA three months but have been participating in the Retailer & Merchant Council and Measurements & Insights Councils. This has included helping contribute to the AI survey results and Retailer Agreement Guide. I have also been actively participating in the PMA slack channel. Outside of PMA, I am looking forward to contributing more to PMA in the future.

I love this industry and am always staying updated on latest news and looking to how we can push this industry further, as well as adapting to the constant changes in the space!

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Erin Killian-Kristyniak, Partnerize

Previous PMA Experience

Since joining the Performance Marketing Association Board in 2024, Erin Killian-Kristyniak has been an active member of the Marketing and Membership Committees. She helped advance the PMA Industry Study, driving partner participation and awareness. Erin supports efforts to modernize outreach, strengthen engagement, and grow membership while championing collaboration across the partnership ecosystem.

Your Campaign Summary

As Vice President of Global Partnerships at Partnerize, Erin Killian-Kristyniak leads a high-performing team, delivering data-driven insights and strategic guidance in the evolving partnership ecosystem. With over 18 years of experience in affiliate and partnership marketing, Erin successfully guides her clients into the machine-mediated market by championing transparency and relationship-building. Her career is built on driving measurable growth and strategic, trust-based relationships.

Her journey includes managing key brand programs at Pepperjam and leading agency relationships across both the Partnerize and Ascend™ platforms. Erin also served as VP of Community at Mavely, focusing on creator growth and leveraging performance-driven influencer networks.

A recognized thought leader, Erin is a valuable member of the Performance Marketing Association’s Board of Directors, committed to advancing the partnership economy and shaping the future of performance partnerships.

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Patricia Marange, WPP Media

Previous PMA Experience

Industry Advancement Council 2025
Webinar Panelist

Your Campaign Summary

Currently the Executive Director and Head of Affiliate Marketing at WPP Media, Patricia Marange is a strategic leader with 18 years of experience. With an MBA from NYU Stern, she spearheaded the growth of WPP Media’s (formerly GroupM) affiliate practice, transforming it into a strategic powerhouse. Her industry impact earned her recognition as one of Adweek 50 and a PerformanceIN Top 30 Changemaker in Partnership Marketing (2022).

A dedicated PMA advocate, Patricia’s vision is to strengthen the PMA’s collective voice to proactively define the future of partnership marketing. She is committed to three core pillars: 1) Advancing thought leadership to establish affiliate as a core full-funnel channel, 2) Developing robust, forward-looking industry standards to navigate new technology and regulatory changes, and 3) Fostering deep collaboration to accelerate growth and connect every member to success. Patricia is dedicated to ensuring the PMA remains the industry’s most de

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Noelle Spagna, The Motley Fool

Previous PMA Experience

I joined the PMA in the fall of 2024 and immediately became a member of the Compliance Council, bringing my financial background in the affiliate space to help drive collaboration and constructive conversation in what can sometimes be a complex area of the industry. More recently, I joined the Retailer Council, where I’m excited to encourage more brands to engage in the industry, leverage the PMA’s networking opportunities, and strengthen both their affiliate programs and overall business growth.

Your Campaign Summary

For over 12 years, I’ve been immersed in the world of partnership marketing, collaborating with top networks, agencies, and partners to drive meaningful growth. Throughout my career, I’ve had the privilege of managing affiliate programs for leading brands across diverse industries.

I’ve been honored to share my insights as a speaker at PI Live and Affiliate Summit West, and to join industry peers on podcasts such as Always Be Testing and Affiliate Nerd Out. In addition, I’ve served as a judge for the U.S. Partnership Awards for the past two years, an experience that has reinforced my appreciation for the innovation and excellence within our field.

This industry has given me so much—knowledge, opportunity, and a network of incredibly talented peers I’m proud to call colleagues and friends. I believe the PMA is at the heart of what keeps this community connected and thriving. It would be an honor to serve on the Board of Directors and contribute to its continued growth and impact.