As the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners. More about Michelle: Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team...
The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is...
In September, the PMA Coupons and Deals Council hosted a webinar entitled "Beyond the Affiliate Coupon Code: The Future of Deals and Discounts." Thanks to Coupon Council Chair, Dylan Bertalli (Affiliate.com), for turning some of the highlights of that webinar into the following content. You can...
Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1709) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...