New PMA AI Council Chair: Michelle Morgan
FollowAs the newly-formed PMA AI Council launches, we are excited to announce that the chair of the council will be Michelle Morgan, Acceleration Partners.
More about Michelle:
Michelle Morgan is the Senior Director of Publisher Development at Acceleration Partners, where she leads a global team focused on driving client revenue through strategic publisher partnerships. With over 18 years of experience in affiliate marketing, Michelle has held leadership roles at Savings United US and Pepperjam Network (now Ascend by Partnerize). Since joining Acceleration Partners in 2019, she has played a key role in shaping publisher strategy and fostering impactful partnerships.
The AI Council currently has 10 members and is working on its mission statement and goals for publication by the end of the month. The group is still accepting new members, with a tentative first meeting date in early March.
The launch of the council comes on the heels of our recent webinar, Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World. The council will tackle issues across performance marketing, starting with the results of our October 2025 study, How AI is Shaping the Affiliate Industry.
I have had the pleasure of working with Michelle on past PMA Councils and am thrilled to have her leading this new initiative! Read about all of our PMA Councils and learn more about how you can get involved.
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