The PMA generates a LOT of content, and we are always looking for ways to repurpose it in ways that will allow the most people to utilize it. Although we stream our webinars on LinkedIn, last year we also started a YouTube channel where anyone...
For the last year, the PMA Measurements and Insights Council has been discussing Media Mix Modeling (MMM) and its integration (or lack thereof) with affiliate marketing. Because many brands with multiple channels use MMM to guide strategic allocation of spend, the performance marketing industry needs...
Mark Your Calendar!Join us for a quick webinar on July 18, 2025, at 12pm Eastern. Affiliate Summit East is right around the corner! Are you planning to attend with the PMA in New York City on August 4-5 for all the learning, networking, and fun? Each Affiliate...
One of the great ideas that came out of our meeting between the PMA Board of Directors and the membership was the creation of a template that our members could use to advertise on LinkedIn that they are attending Affiliate Summit East. As a bonus,...
Join the PMA at Affiliate Summit East 2025 for an opportunity to network with other industry innovators and influencers. PMA members are given priority for this event, with a limited number of tickets available for non-members who would like to experience our membership. The event...