It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working...
The Performance Marketing Association has officially opened up the self-nomination process for the 2021 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2022 board,...
The PMA is excited to announce that registration is open for our second virtual conference, the appropriately named: 2021 PMA Fall Conference. Our goal is to provide education and networking opportunities while allowing attendees flexibility and options. We took your feedback from last time and made...
A few weeks ago the affiliate industry welcomed marketers back, in person, with the return of Affiliate Summit East in New York City. As would be expected with in person events at the moment, things were a bit scaled back from previous years. Though the...
It's a very different type of year, which calls for a very different type of member meetup! Given the current travel climate, the PMA will not be hosting its typical Affiliate Summit Happy Hour at #ASE21. Instead, we are pleased to announce that PMA members...