The 19th of June, 2020 was a very special Friday for the Colombian people, it was a Sales Tax-Free National Day, as an effort of the Colombian Government to incentivize the economy reactivation in the country. 19% off in most of the mass consumption products...
Earlier this week the PMA's Industry Advancement Council held a members-only virtual roundtable concerning COVID-19 and how it is impacting Q3 planning, including Back to School Campaigns. Panelists were: Scott Wanamaker, eAccountable (Moderator)Karen Garcia, Lab6MediaChristen Evans, ApogeeAdam Dahlen, PartnerCentric The webinar was so timely and got...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3. Join us for a round table discussion entitled: Performance Marketing Strategies...
Although the PMA holds its formal Board of Directors elections in November, several at-large positions have been appointed in the last few months in addition to the election of new Executive Officers. I am excited to announce all of those additions today. New Board Members Joining...
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....
