As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
I’m no investment consultant, but I know a little bit about diversification — it’s the practice of spreading investments around so that your exposure to risk associated with any one asset or category is limited. A typical diversified portfolio contains a mix of fixed income,...
For those struggling with efficiency and time management, Q4 may prove especially difficult. To help get through this busy and stressful season, here are a few of my favorite tips. Start planning early This suggestion might come a tad late as Q4 is already underway, but we...
Congratulations to 6 new members of the PMA Board of Directors, who were selected by the membership this past month: Christen Evans, ApogeeDavid Hardy, Rakuten MarketingJacob Huang, Slickdeals, LLCJim Nichols, PartnerizeAlan Rapoport, FMTCMaura Smith, Pepperjam The new members will take office in January, joining these current members...