Earlier this year, the PMA released a revised whitepaper entitled "How Attribution Models Affect an Affiliate Program." As the conversations about attribution have continued across the organization and the industry as a whole, the PMA Councils have continued to take up the issue. The PMA...
Each month when the PMA Publisher Recruitment Council meets, the members discuss their latest challenges and successes in managing affiliate programs. Everyone comes away from the conversations with practical tips to take back to their own programs. This month, YOU are invited to listen in...
The PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore "Affiliate Ads" Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges...
Although the FTC has not recently announced any new endorsement disclosure cases, a consumer has taken up the issue by filing a class action lawsuit in California. On April 11, 2025, Ligia Negreanu filed suit against Revolve Group (an apparel brand) along with three influencers,...
You can't talk commerce in the U.S. right now without talking about tariffs. Whether your business is set to thrive or barely survive in the face of the tariffs, there will likely be some impact. For those in the performance marketing space, changes in economic...