US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....
The PMA is excited to announce that registration is open for our 2022 PMA Virtual Conference. After the success of our two virtual conferences last year, we decided to combine all of our content into one big conference this year. Our goal is to provide...
On May 19, the FTC released proposed changes to the “Guides Concerning the Use of Endorsement and Testimonials in Advertising”, which are now open to public comment. If enacted they would impact affiliate marketing activities, as these changes pertain in large part to the use...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...