The Federal Trade Commission recently enacted the Made in USA Labeling Rule and updated its “Complying with the Made in USA Standard” business guidance. Both reinforce the “all or virtually all” standard. The following constitute key strategies and considerations for advertisers and manufacturers when designing and...
Last year we launched a new type of webinar for PMA members only. You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven’t RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit us at...
The PMA Board of Directors has a session at Affiliate Summit East on Monday, Auigust, 4, at 2:30pm, and you do not want to miss it!! Join us for "Performance Marketing by the Numbers: The PMA 2025 Study" with Erin Killian Kristyniak (Partnerize), Jake Fuller...
Earlier this month the PMA Measurements and Insights Council hosted a webinar to help explain Media Mix Modeling (MMM) and the importance of integrating affiliate marketing into it. That video is now available for replay (Linkedin and YouTube) Key Takeways MMM uses statistical analysis linking marketing spend to business outcomes...