Influencer marketing has been taking off for years but recently has been crossing over more and more with affiliate marketing. As a result, many of us are left wondering how best we can all work together. The Industry Advancement Council has assembled a panel of PMA...
Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. What do affiliate marketers need to know? ITP...
A number of PMA Members are heading to the Type-A Parent and Lifestyle Blogger Conference this September - just in time to recruit bloggers into their programs for the holiday rush. When: September 27 - 29, 2018 Where: Chicago, IL PMA Members Take the Stage Type-A is...
Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for...
Before the GDPR Webinar was held, the PMA hosted the New & Non-Traditional Affiliate Publisher Models Round Table on March 28th. The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice...