As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3. Join us for a round table discussion entitled: Performance Marketing Strategies...
Although the PMA holds its formal Board of Directors elections in November, several at-large positions have been appointed in the last few months in addition to the election of new Executive Officers. I am excited to announce all of those additions today. New Board Members Joining...
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....
As part of the PMA Industry Advancement Council's quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The webinar will be held Wednesday, April 29 at 2pm Eastern. Panelists will include:...
Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together! Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population,...