Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for...
Before the GDPR Webinar was held, the PMA hosted the New & Non-Traditional Affiliate Publisher Models Round Table on March 28th. The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice...
We're just a week away from Affiliate Summit and your chance to meet up with PMA members at various events in New York. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE18! Where can you find...
In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a...
Last month the Industry Advancement Council held a webinar free for PMA members entitled "The GDPR and Affiliate Marketing--Why It Matters!). The audio is now available for members who were not able to attend. The webinar was organized and moderated by Yonatan Dotan, Founder & CEO...