The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon...
The PMA Compliance Council revealed the results of their recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The survey and webinar were a follow-up to a prevision survey and webinar conducted back in April. The goal of the Council was to...
Affiliate marketing is always changing, and retailer agreements need to keep up with those changes. Because of that, the PMA Compliance Council recently updated a terrific resource known as the "Guide to Retailer Affiliate Agreements." The purpose of the guide is "to provide best practices to...
Affiliate marketing is made up of many different types of publishers, and it can be challenging for retailers to understand all of the different ways in which those publishers promote brands. One particularly unique type of promotion is Trademark+ Bidding, also known as Brand Bidding....
Earlier this year, the PMA Compliance Council conducted a survey about how affiliate marketers were using Artificial Intelligence tools such as ChatGPT and Bard. They followed it up with a webinar that focused on using AI for content generation, programming, image creation, and ethics. Fast...