The Performance Marketing Association has officially opened up the self-nomination process for the 2023 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2023 board,...
Contributors: Jenna Walsh, Awin Chris Tradgett, Publisher Discovery and Moonpull Partners Evan Johnson, Admitad When we think about how affiliate marketing has evolved over the years, data is at the center of the conversation. As a follow up to our virtual conference, the Measurements and Insights Council wanted...
The PMA is excited to announce our newest Industry Champion member, PI LIVE. "Established in 2003 and part of Existem Events, PI LIVE is an industry-leading conference focused on affiliate, influencer, performance and partnership marketing. Our flagship event in London which occurs annually in October, sees...
US Affiliate Marketing Spending Reached $9.1 Billion in 2021 According to New Performance Marketing Association Report New industry study produced by PwC shows affiliate marketing spending grew 47% versus calendar year 2018. August 2, 2022 : The Performance Marketing Association (PMA), the trade association for the affiliate...
After many months of work, I am pleased to announce that the PMA will be releasing the results of its latest industry-wide study on August 2. The study contains data and analysis of affiliate marketing spending in the United State for the calendar year 2021....