(805) 233-7987

364 East Main St. Suite 444 Middletown, DE 19709

Top

Blog

The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.

Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...

Cookie consent is something that affiliates are increasingly coming across, so what does it  mean for the average publisher using affiliate marketing? What Are Cookies? Everyone knows what cookies are – or think they do. Put simply a cookie is an alphanumeric file stored on a user’s...