PMA Publisher Recruitment Council
Attracting new publishers to performance marketing.
Our Mission Statement
The mission of the Publisher Recruitment Council is to attract new publishers to performance marketing and help publishers identify new monetization strategies and opportunities.
Publisher Recruitment And Education Council Charter
To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.
To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.
To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.
To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.
To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.
To create strategies for an ongoing recruitment and education program for content publishers.
Publisher Recruitment Council Members
Council Chair
Nikki Yorgiadis is the Director of Publisher Development at Gen3 Marketing. Over the past four years, she has spearheaded efforts to build new partnerships and strengthen existing publisher relationships, serving as a vital link between publishers and the delivery team. A recognized industry voice, Nikki has participated in major affiliate conferences as a panelist, discussing topics like “Going Global: Taking Affiliate to the Next Level” and “Card-Linked Offers 101."
Her dedication to impactful work and fostering genuine relationships is evident in her leadership within the affiliate publisher landscape. Nikki serves as the chair of the PMA Publisher Recruitment Council, contributes as a speaker on PMA webinars, and is deeply passionate about advancing the affiliate marketing ecosystem.
Council Members
Publisher Recruitment Council Meetings
The PMA Publisher Recruitment Council meets the 4th Wednesday of every month.