PMA Publisher Recruitment Council

Attracting new publishers to performance marketing.
Join the Publisher Recruitment Council Today!

Council Chair: Michelle Morgan, Senior Director of Publisher Development, Pepperjam

Michelle Morgan

Michelle Morgan

Senior Director of Publisher Development, Pepperjam

Michelle is the Senior Director of Publisher Recruitment at Pepperjam Network and has 9 years of experience in performance marketing. Michelle oversees a team responsible for the management and optimization of all publishers across the Network, along with growing distribution through acquiring new publisher partnerships. Michelle holds a Bachelor’s Degree in Communication from King’s College in Pennsylvania.

Our Mission Statement:

The mission of the Publisher Recruitment Council is to attract new publishers to performance marketing and help publishers identify new monetization strategies and opportunities.

 

  • To grow the base of publishers by attracting publishers with an established internet presence, who aren’t yet monetizing their traffic and content, and introduce them to publishing best practices.
  • To highlight the benefits of using technology solutions to monetize existing presence, traffic and content.
  • To encourage innovation in areas of opportunity within performance marketing, such as leveraging publishers’ first-party data, analyzing big data, customer targeting, mobile and social, to name just a few.
  • To educate OPMs and program managers on the advantages of recommending publisher monetization solutions so they can grow their base of publishers and streamline interaction with existing clients.
  • To help merchants encourage and recruit more publishers and deepen their relationships with those they already work with by offering solutions that will ultimately make merchants and their programs more profitable.
  • To create strategies for an ongoing recruitment and education program for content publishers.

Council Output: (PMA Members Only)

Publisher Recruitment Council Meetings

The PMA Publisher Recruitment Council meets the 4th Wednesday of every month.
Join The Next Meeting

Publisher Recruitment Council Members

Carrol-Lee

Carrol Lee

Schaaf-PartnerCentric

Stephanie Robbins

Stephanie Robbins

Robbins Interactive

Abby Schaller

Abby Schaller

ShareASale

Beth Schmitt

Beth Schmitt

AIM

Joris Cretien

Joris Cretien

Affiliate Window

Amanda Ennis

Amanda Ennis

AffiliateManager.com

Chuck Hamrick

Chuck Hamrick

Hamrick.biz