PMA Compliance Council
Stressing the positive impact that direct relationships between advertisers and publishers have in performance marketing
Our Mission Statement
Compliance has been an essential aspect of all forms of online marketing since its inception. The compliance council will stress the positive impact that direct relationships between advertisers and publishers in performance marketing has on the overall compliance of the channel.
Compliance Council Charter
Advance performance marketing through the identification of compliance best practices. Provide guidelines to advertisers for program management, channel attribution and relationship management
Develop industry standards and codes of conduct for key aspects of performance marketing such as advertiser-affiliate relationships, software usage, etc.
Provide a voice for the performance marketing industry to respond and engage with the media on compliance-oriented issues
Provide a forum for discussion of rising compliance concerns
Compliance Council
Council Chair
Council Members
Compliance Council Meetings
The PMA Compliance Council meets the 3rd Thursday of every month.