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PMA AI Adoption, Use Cases & Challenges Survey

The purpose of this survey is to collect real-world examples of how professionals across the affiliate, partnership, and performance marketing industry are using AI within their organizations and day-to-day work. The findings will help us better understand:

  • The AI-related challenges organizations are currently facing
  • How AI is being adopted across different functions and teams
  • The most common AI use cases, tools, and applications within the industry
  • Areas where organizations have established AI policies, restrictions, or governance frameworks
  • Opportunities for education, best practices, and collaboration across the industry

The insights gathered will help the PMA develop valuable resources for members, including industry discussions, tool libraries, case studies, educational content, best-practice guidance, and future AI Council initiatives.

PMA AI Adoption, Use Cases & Challenges Survey

Section 1: About You & Your Company

Survey responses will be treated as confidential and reported in aggregate unless respondents explicitly provide consent to share their name, company, or individual use case.
5. Which best describes your company?(Required)

6. Which business functions do you support or influence? (select all that apply)
7. Does your company currently have an internal AI policy or guidelines?
For example: client data, legal decisions, compliance approvals, financial decisions, personal data, confidential documents, customer information, etc.

Section 2: AI Adoption Level

9. What are the biggest barriers preventing your organization from using AI more effectively? (select all that apply)
10. Which AI tools or platforms does your organization currently use? (select all that apply)
11. Approximately what percentage of your team's time is spent on manual, repetitive, or process-driven activities?

Section 3: Business Challenges AI Could Help Solve

13. What are the biggest business challenges your team is currently facing that AI may help solve? (select all that apply)

Section 4: Real AI Use Cases

We welcome examples at any stage, from early experimentation to established workflows. The more detail you can share, the more valuable the insights will be for the industry. For each use case, please include: – What business problem does it solve? – Which AI tools, platforms, or workflows are used? – How does the workflow work? – Is it used by an individual, a team, or across the organization? – What results or impact have you seen so far? – What challenges, limitations, or lessons have you learned? – Metrics or examples of impact (e.g., time saved, faster reporting, etc.)
15. How would you like the PMA to use and share this use case?
We may use submitted examples to create industry resources, best practice guides, or member case studies. Please select the option that best reflects your preferences.
16. Would you be willing to speak with another PMA member about this use case?

Section 5: What the PMA AI Council Should Build or Support

17. Which AI resources would be most valuable to you? (select up to 5)
Choose up to 5
18. May the PMA AI Council contact you for follow-up questions?
Thank you for contributing to the PMA AI Council’s knowledge-sharing initiative! If you have any questions, please direct them to Michelle Morgan (mmorgan@accelerationpartners.com), Chair of the PMA AI Council.