Video Replay of “FTC Compliance and Performance Marketing”

Video Replay of “FTC Compliance and Performance Marketing”

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The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission’s Division of Advertising Practices.

The webinar is now available for replay via LinkedIn or YouTube.

Panelists for this webinar were:

• Michael Ostheimer, Federal Trade Commission
• Gayla Huber, IntegriShield
• Tricia Meyer, Performance Marketing Association

The recently released Rule on the Use of Consumer Reviews and Testimonials has been a hot topic for affiliate marketers, and Michael helped explain the Rule and how it might apply in our industry. In addition to a presentation on the Rule, Michael took questions from Tricia, Gayla, and audience that helped clarify some of our industry-specific applications.

Thanks to IntegriShield for sponsoring this webinar, to Gayla for pulling it together, and to Michael for all of his knowledge.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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